Melbourne

Joy Cupcakes

Joy Cupcakes prides itself on using all natural ingredients, and in turn the interior design reflects that “natural” feel, evoking memories of a “home” style kitchen through the use of warm timbers, soft colours and hand crafted materials. The product was to take centre stage, with the interior as a complementary organic backdrop to the product and the ‘Joy Cupcakes’ brand. The store, like the project objective, was to install a sense of joy and happiness.

Photography: Shannon McGrath